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  • Writer's pictureGreg Madhere

On Tradeoffs



“The sign of a good strategy is that it makes some customers unhappy.” - Michael Porter, Understanding Michael Porter

A lot of businesses try to hedge. They use what's called formally a "straddling strategy".


It's basically trying to keep two opposing strategies in play simultaneously.


And they lose because the strategies cannibalize shared resources.


Tradeoffs are essential.


Yes you may neglect a market or an audience, but you're also focusing on the right ones.


You will, no doubt, lose some. But you will win more.


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