We know that a focus on your customer's success is a winning strategy.
But what if you treated your customers like partners and partners like customers?
Or your vendors like partners, and thereby they would also be treated as customers?
Suppose you invested the time to know and understand your partners' businesses, helping them solve their pain points where possible, while also sending them business?
What if they took the same approach and reciprocated?
If everyone bought in on partnership success, everybody would win.