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  • Writer's pictureGreg Madhere

On Pain

Pain and pleasure drive human behavior.

Most of the world is running from pain and towards pleasure.

Both people, and the businesses they run, have pain they would like to be relieved from.

If you want to really help your clients, the first order of business is understanding the pain they want to get away from.

Becoming the answer to solving their pain is how you win.


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