Whether you're kicking off a new project or investing in a new business, one of the first things you will want to do is get a snapshot of the current state.
What do things look like today?
What's your workflow process?
What's your customer's journey?
What have you already tried?
Show me your balance sheet, profit and loss, or cashflow statement.
You can't move towards a future state of winning without knowing where you are today.
