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On Incentives vs Penalties

Writer's picture: Greg MadhereGreg Madhere


You have a choice.


You can choose to penalize: There's a 10% surcharge for paying over time.


or


You can choose to incentivize: We'll take 10% off if you pay in full now.


Same result with different approaches.


Which do you think your customers will appreciate?



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©2035 by Greg Madhere

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